Why PSI?
We empower organizations and governments to build trust, navigate crises, and craft compelling stories through strategic message development. On many projects, we partner with UK-based Mason Change Communications to bring together a powerful team of experts with decades of experience working alongside governments in Ukraine, Kosovo, Pakistan, Moldova, and beyond.
Driven by a passion for meaningful work, unwavering integrity, and a commitment to aligning priorities, we create communication plans that drive real, measurable change. With a legacy of storytelling at CBS, ABC, CNN, and the United Nations, PSI combines frontline reporting expertise, strategic insight, and cultural understanding to amplify messages and foster genuine connections with audiences.
Our SERVICES
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Provide timely, expert guidance to develop a clear roadmap for responding to high-risk situations.
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Implement preventive measures to protect and manage organizational reputation.
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Design tailored communications frameworks that help companies and governments align their messaging with key priorities and effectively reach target audiences.
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Offer specialized training for executives and spokespeople to enhance media interactions.
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Advise on engaging influential and reputable journalists to amplify stories and elevate organizations.
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Ensure comprehensive media coverage across all platforms (print, TV, digital, social) while advocating for fair and accurate reporting.
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Provide thought leadership on industry trends and audience insights to refine strategies.
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Produce impactful live events, including conferences, press availabilities, and media activations to engage key stakeholders.
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